Do you want copy
that makes even you feel inspired every time
you look at it, that reminds you why you started
your business in the first place?
Do you want a way for your
absolute favorite clients to find you, the people
who truly need your services and who feed you
when you work with them, and enough of them
that you can focus on doing your work more than on selling yourself?
You are helping the world.
You work every day at making green products,
growing food sustainably, healing holistically, teaching qigong, building
community. . .or all four. . . .
you'd like someone to help with your text and your marketing
purposefully, in alignment with your values and spirit, so you can keep
focussing on the important things.
like to add more gorgeousness and passion to your web site, or get it
to bring you more clients, or prospective clients who are more tightly
matched with your offerings. Or maybe you’re just starting to
build it. Maybe you're not sure what having a web site is actually for
as it fits with your marketing. And you'd like a partner in this
process, a mirror.
maybe you feel somewhere deep inside that you'd benefit from having some disinformation removed from your
brain, some ideas that have been disempowering you without your even
If you’re like many cultural
creatives (a term for people who work to help
the world), you are turned off to the whole
notion of “marketing” anyway. When
you think of marketing, you think of expensive,
glossy, ads on TV or the subway. You think of
angry men in suits with briefcases, and of racing
to meetings and stressing out to figure out
the ideal placement and pricing ad rates. You’d
rather run away and hide, and just wait for
the people who need your services to find you.
But you know you could quit your catering job if
you could somehow get the word out—and then be able to serve more people.
Maybe you’ve tried writing
your own copy. You have the feeling, the exact
image, in your head, of what it is your product
or healing practice does for people and how
much it could improve people’s lives.
But when you try to write it up, you get paralyzed
and think you have trouble finding the right words.
“Can I say that? is this OK to do on a
web site?” you ask, starting to feel your
legs tense up. “Should that word be boldface?”
You don’t feel comfortable tooting your
own horn. Or maybe you’re too good at
describing it, you’ve got 14 drafts—and
you need an editor to help you slow down the
torrent of words.
Well, it's very likely Inspiring Web Copy can help. First, you're probably doing better than you think. If
you have passion, you're doing a lot better than the ads you see from
big companies. Your first draft, the one you didn't dare show
anyone, is probably the best marketing-wise.
draw on my information and experience. When
I work on copy with a client, I incorporate knowledge of
real-world-tested, bottom-line-proven marketing strategy. I also bring
writing skills honed in the disciplines of literary analysis and
rhetoric (I have a bachelor's in English from Harvard), poetry,
writing, and theater, as well as a great deal of experience in
emotionally-centered interpersonal communication and community
building. I work with great eattention on writing, or co-creating with
you, with feeling and specificity—no
platitudes!—and I make every effort to hear and to transmit your
unique voice. I have a goal to make our working relationship as
pressure-free as I can, and to co-create with you as much as you're
importantly, I care. I simply love other people's visions. They are what feed me.
you work with me, I will never pressure you to do anything you
don’t feel comfortable about. You’re free to nix any
suggestions. Maybe you’ve heard about Search Engine Optimization
and are panicking that you’ll never be able to understand it. I
can explain it to you in 5” and you’ll never forget it.
I’ll give you the information and let you decide whether you want
to use it. (I don't. But ironically, I do come up ranked
first on most major search engines). I’ll explain commonsense
ways to make your copy keep people
reading, but I won't tell you you're wrong if you don't open with an
image or don't appear cool. I think the resources I've studied are
ingenious and elegant and even inspiring, or I wouldn't be using
them. But there's ulitimately only one right way for
express yourself: your way.
I hope you’ll come on a journey with me.
Give yourself the benefit of a mirror for your vision, a companion on
your path. I personally want you to be wildly successful. I
worth it--and I think the planet depends on it.
You can take the first step right now: send me an email describing your business or your vision, And
I'll send you a free guide on what questions to ask when choosing a
copywriter. These are questions you can ask of any copywriters
working with, and they should help in your search to illuminate
vaguesness and to stay focused and clear about what
helps your passion.